Market intelligence
See what is happening in answer advertising
Original research and observed evidence for teams that need to understand this new channel.
Latest research
Six reports · Updated monthly
answer.ad / Research01 / 2026
3
answer engines under continuous observation
Field notesSeptember 2026
The First Answer Ad Citations
What answer.ad's live citation tracker shows about the earliest sponsored placements inside ChatGPT, Amazon Rufus, and Perplexity.
answer.ad / Research02 / 2026
280
characters that decide who sees your ad
PlaybookSeptember 2026
The Context Hints Playbook
A four-part targeting statement covering persona, intent, scope, and disqualifiers. It replaces keyword lists in answer engine campaigns.
answer.ad / Research03 / 2026
10
readiness checks every feed should pass
CommerceSeptember 2026
The Feed Readiness Field Guide
The ten product-feed attributes that decide whether an answer engine can understand and recommend your catalog.