The Context Hints Playbook
A four-part targeting statement covering persona, intent, scope, and disqualifiers. It replaces keyword lists in answer engine campaigns.
Answer engines do not match keywords; they match meaning. The context hint is the unit of targeting that emerges from that shift: a short, structured statement of who the buyer is, what they are trying to do, the boundaries that define fit, and what excludes them.
Keywords describe queries; hints describe buyers
A keyword like "cheap crm" collapses an entire buying situation into two words. The equivalent context hint names the founder evaluating tools, the renewal deadline driving urgency, the team-size boundary, and the enterprise suites that disqualify the fit.
That richness is what allows an answer engine to place an ad inside a genuinely relevant answer rather than beside a loosely related one.
The four-part structure
Every hint we publish follows the same grammar: persona, intent, scope, disqualifier. Members can generate, refine, and save hints with the Hint Generator in the dashboard, and the Answer Ad Academy teaches the structure with worked examples.
Worked examples by category
The member edition includes annotated hints for B2B software, commerce, and services. Each one shows the old keyword version beside the hint that replaced it.
From hint to media plan
How to carry a validated hint into ad-group structure, core promises, and landing-page alignment using the answer.ad campaign workflow.