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Start here: the four formats
Illustrative examples with fictional brands, built from formats platforms and networks have described or shown.
Core track · 5 lessons
GEA Foundations
How answer engines choose brands, and what changes when a machine writes the recommendation instead of ranking ten links.
Start with "What Generative Engine Advertising actually is" →Advanced track · 4 lessons
Context Hints in Practice
The craft of writing, structuring, testing and governing the context hints that decide whether your brand is named in an answer.
Start with "Writing a context hint that an engine can use" →Practitioner track · 4 lessons
Media Planning for Answer Engines
Turning a client brief into ad groups, personas, budget splits and a reporting story your client will actually renew.
Start with "From client brief to answer-engine ad groups" →Technical track · 3 lessons
Feeds, Evidence and Trust
The structured evidence an engine needs before it will name you, and how to audit and repair a feed that keeps you out of answers.
Start with "The evidence an engine needs before naming you" →Conferences, webinars and roundtables on GEO and AI search, found weekly. Each links to its organiser.
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All upcoming events →No episodes are published yet. No guest is confirmed for the first recording. When one is, it'll be here and in the Brief.