The Feed Readiness Field Guide
The ten product-feed attributes that decide whether an answer engine can understand and recommend your catalog.
Product feeds were built for filters and auctions. Answer engines ask more of them: natural-language titles, use-case descriptions, compatibility, and proof of performance. This guide distills the checks behind the answer.ad Feed Auditor.
Technically valid is not semantically ready
Most catalog feeds pass conventional validation but remain hard for answer engines to use. Fields are often written for matching algorithms rather than language models that need to explain a product to a person.
Titles that read like part numbers, descriptions copied from spec sheets, and absent use-case language are the three most common failure patterns our audits surface.
Audit your own feed
The Feed Auditor in the member dashboard scores any CSV or XML product feed against all ten readiness checks and lists the exact rows that need work.
The ten checks, in priority order
The member edition explains each readiness check, why answer engines depend on it, and how to fix common problems, from vague titles to missing disqualifier attributes.
Before and after
Real feed rows rewritten for answer readiness, with the reasoning behind each change.