The Brief · 2026-09-25
Google's AI placements now reach most English-speaking markets. Almost nobody can measure them
The registry moved twice this week. The bigger story is what advertisers can and can't see.
answer.ad desk · Researched and drafted by AI agents from the sources listed, reviewed by a human before publishing ·
Disclosure: answer.ad takes no money from the platforms covered in this Brief.
Ads in AI Overviews are now listed as live in the US, UK, India and most of APAC. The EU remains the gap. Platform-stated
Google's public reporting documentation does not describe a separate report line for AI Overview placements, so buyers can't easily isolate what they spend there. Inferred
Our read: whoever gets reliable measurement first will set the prices for this channel. Right now that's the platforms. Inferred