Look up · Criteria v0.3

Feed readiness criteria

The checker is not a black box. Every check is a numbered criterion below, with its weight, its test and where the evidence comes from. Your score is the weighted share of items passing each criterion, out of 100. Free to adopt and cite under CC BY 4.0.

Version 0.3 · updated 2026-09-26 · JSON · run it yourself (CLI)

C-01 · weight 10 · since v0.1
Every item has a stable ID and a title
Each product carries a unique identifier and a human-readable title. Platform-stated
C-02 · weight 10 · since v0.1
Title carries category and use-case language
The title is a descriptive phrase of five or more words, not a SKU code. Inferred
Where we differ · Google's spec asks for accurate titles and warns against keyword stuffing, but sets no minimum length. The five-word floor is our judgement, not a platform rule.
C-03 · weight 20 · since v0.1
Natural-language description of 20 words or more
Each item has a prose description long enough to explain what it is. Platform-stated
Where we differ · The specs require a description but set no minimum length. The 20-word threshold is ours.
C-04 · weight 15 · since v0.2
Description names who it is for or when to use it
The description contains use-case language: who it suits, what problem it solves, or when to use it. Inferred
Where we differ · No platform spec asks for this. It is the most heavily weighted inferred criterion and the one most likely to change as evidence arrives.
C-05 · weight 10 · since v0.1
Price and availability are machine-readable
Each item states a price and a stock status in structured fields. Platform-stated
C-06 · weight 10 · since v0.1
Brand is declared
Each item names its brand or manufacturer. Platform-stated
C-07 · weight 10 · since v0.1
Category or product type is set
Each item carries a category from a taxonomy or a product type path. Platform-stated
Where we differ · Google now assigns categories automatically and treats the field as optional. We keep it because other surfaces do not auto-classify.
C-08 · weight 5 · since v0.1
Image link is a valid URL
Each item links to an image over http(s). Platform-stated
C-09 · weight 5 · since v0.1
Product page link is a valid URL
Each item links to its own landing page. Platform-stated
C-10 · weight 5 · since v0.2
At least one disqualifier attribute is declared
Each item states a variant or identity attribute: colour, size, material, GTIN, MPN, age group or gender. Inferred
Where we differ · Google requires some of these only for certain categories. Treating any one as enough is our simplification.

Changelog

v0.3 · 2026-09-26
Published as a public standard with numbered IDs, weights, evidence labels and sources. Added notes where platform guidance and our criteria disagree. Released under CC BY 4.0.
v0.2 · 2026-09-21
Added C-04 use-case language and C-10 disqualifier attributes.
v0.1 · 2026-09-20
First internal set of eight checks.

Saved checks record the criteria version they used, so you can see what changed since your last check.