{"source":"https://answer.ad/lookup#criteria","version":"1.0","criteria":[{"id":"SS-01","title":"Product facts a model can read","definition":"Every product has a plain description of what it is, who it is for and when it does not fit.","evidence":"inferred","why":"Answers are written from text. If the text is thin, you are not a candidate."},{"id":"SS-02","title":"Structured feed with use cases","definition":"Your feed includes attributes such as use case, compatibility and audience, not just price and size.","evidence":"platform-stated","why":"Google, Amazon and Microsoft all say richer feeds improve eligibility for AI placements."},{"id":"SS-03","title":"Broad match or automated campaigns","definition":"At least part of your spend runs through broad match, AI Max or Performance Max.","evidence":"platform-stated","why":"This is the stated eligibility path for Google and Microsoft AI placements."},{"id":"SS-04","title":"Defined scope and exclusions","definition":"You have written down the questions you want to appear for and the ones you want to avoid.","evidence":"inferred","why":"Conversational queries are long and varied. Without exclusions, spend drifts into irrelevant answers."},{"id":"SS-05","title":"Landing pages that answer the question","definition":"The page a click lands on answers the question that triggered it, not just the product category.","evidence":"observed","why":"Clicks from answers arrive with more context. Generic pages lose them."},{"id":"SS-06","title":"Measurement beyond last click","definition":"You can see assisted conversions or run incrementality tests on AI placements.","evidence":"inferred","why":"Most platforms do not yet split out AI placement reporting cleanly."},{"id":"SS-07","title":"Presence where your buyers are","definition":"At least one platform in the registry is live in a market you sell in.","evidence":"observed","why":"No point building for a format that does not run where you trade."},{"id":"SS-08","title":"Someone owns it","definition":"A named person is responsible for answer placements, with time set aside for it.","evidence":"inferred","why":"In our conversations, the teams making progress all had an owner."}]}