Perplexity
Sponsored follow-up questions
A labelled sponsored question suggested under an answer. The answer to it is still written by Perplexity, not the advertiser.
Platform-stated · verified 2026-09-12 · v1.2 · source: Perplexity: Why we're experimenting with advertising
Where it runs
- Global
- Not available
- US
- Live
- EU
- Not available
- UK
- Not available
- India
- Not available
- APAC
- Not available
How it works
The brand pays to place a suggested question. Clicking it produces an organic-style answer. Perplexity states the advertiser cannot edit the answer.
How it's bought
Direct sales, on a CPM basis, with a small set of launch partners.
Notes from the desk
Inventory is small and sold directly. Public reporting on results is thin.
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