Microsoft
Ads in Copilot
Sponsored placements inside Copilot answers, including richer formats such as showroom-style product ads.
Platform-stated · verified 2026-09-10 · v1.0 · source: Microsoft Advertising blog
Where it runs
- Global
- Live
- US
- Live
- EU
- Live
- UK
- Live
- India
- Live
- APAC
- Live
How it works
Microsoft Advertising campaigns can serve inside Copilot responses. Microsoft picks eligible ads from existing Search and Shopping campaigns.
How it's bought
Microsoft Advertising. Reporting separates Copilot placements only in part.
Notes from the desk
Microsoft has served ads in Bing chat surfaces since 2023. Newer formats are rolling out unevenly.
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