Ads in AI Overviews
Search and Shopping ads shown inside or next to the AI Overview on a results page.
Platform-stated · verified 2026-09-18 · v1.3 · source: Google Ads & Commerce blog
Where it runs
- Global
- Announced
- US
- Live
- EU
- Not available
- UK
- Live
- India
- Live
- APAC
- Live
How it works
Existing Search, Performance Max and Shopping campaigns become eligible. Google matches the ad to both the query and the content of the overview. There is no separate campaign type.
How it's bought
Google Ads. Eligibility comes through broad match or Performance Max. No dedicated reporting segment for most accounts.
Notes from the desk
Rollout has been phased by country and device. Check your own account before assuming eligibility.
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