Ads in AI Mode
Sponsored results inside Google's conversational AI Mode, triggered by longer, multi-part questions.
Platform-stated · verified 2026-09-18 · v1.1 · source: Google Marketing Live announcements
Where it runs
- Global
- Not available
- US
- Live
- EU
- Not available
- UK
- Announced
- India
- Announced
- APAC
- Not available
How it works
Same eligibility path as AI Overviews ads. Google says it uses the whole conversation, not just the last query, to pick the ad.
How it's bought
Google Ads, through broad match, AI Max for Search and Performance Max.
Notes from the desk
We have fewer captures here than for AI Overviews. Treat reach estimates as inferred.
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