OpenAI
Ads in ChatGPT
Clearly labelled sponsored units shown below ChatGPT answers for some free and lower-tier users.
Platform-stated · verified 2026-09-15 · v0.9 · source: OpenAI news
Where it runs
- Global
- Not available
- US
- Announced
- EU
- Not available
- UK
- Not available
- India
- Not available
- APAC
- Not available
How it works
OpenAI states ads are kept separate from the answer and do not change what ChatGPT says. Targeting uses the conversation topic.
How it's bought
Limited testing with selected advertisers. No self-serve buying yet.
Notes from the desk
We mark this as announced until we can capture it reliably ourselves.
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