Amazon
Sponsored prompts in Rufus
Brand-sponsored suggested questions and answers inside Amazon's Rufus shopping assistant and on product pages.
Platform-stated · verified 2026-09-08 · v1.0 · source: Amazon Ads news
Where it runs
- Global
- Not available
- US
- Live
- EU
- Not available
- UK
- Announced
- India
- Announced
- APAC
- Not available
How it works
Amazon generates prompts from the advertiser's listing and campaign data. Shoppers who tap one get an answer that can feature the brand's products.
How it's bought
Amazon Ads, attached to Sponsored Products and Sponsored Brands campaigns.
Notes from the desk
Our own captures show the placements mostly on comparison-style questions. That pattern is observed, not stated.
See something wrong? Send a correction.