{"source":"https://answer.ad/lookup","updated":"2026-09-18","evidence_labels":{"observed":{"label":"Observed","definition":"Seen and recorded by the answer.ad desk, with a capture date."},"platform-stated":{"label":"Platform-stated","definition":"Said publicly by the platform itself. Not independently confirmed."},"inferred":{"label":"Inferred","definition":"Our reading of the evidence. Reasonable, but could be wrong."}},"entries":[{"slug":"google-ai-overviews-ads","platform":"Google","format":"Ads in AI Overviews","summary":"Search and Shopping ads shown inside or next to the AI Overview on a results page.","howItWorks":"Existing Search, Performance Max and Shopping campaigns become eligible. Google matches the ad to both the query and the content of the overview. There is no separate campaign type.","buying":"Google Ads. Eligibility comes through broad match or Performance Max. No dedicated reporting segment for most accounts.","regions":{"Global":"announced","US":"live","EU":"not-available","UK":"live","India":"live","APAC":"live"},"evidence":"platform-stated","sourceLabel":"Google Ads & Commerce blog","sourceUrl":"https://blog.google/products/ads-commerce/","verifiedOn":"2026-09-18","version":"1.3","notes":"Rollout has been phased by country and device. Check your own account before assuming eligibility."},{"slug":"google-ai-mode-ads","platform":"Google","format":"Ads in AI Mode","summary":"Sponsored results inside Google's conversational AI Mode, triggered by longer, multi-part questions.","howItWorks":"Same eligibility path as AI Overviews ads. Google says it uses the whole conversation, not just the last query, to pick the ad.","buying":"Google Ads, through broad match, AI Max for Search and Performance Max.","regions":{"Global":"not-available","US":"live","EU":"not-available","UK":"announced","India":"announced","APAC":"not-available"},"evidence":"platform-stated","sourceLabel":"Google Marketing Live announcements","sourceUrl":"https://blog.google/products/ads-commerce/","verifiedOn":"2026-09-18","version":"1.1","notes":"We have fewer captures here than for AI Overviews. Treat reach estimates as inferred."},{"slug":"perplexity-sponsored-questions","platform":"Perplexity","format":"Sponsored follow-up questions","summary":"A labelled sponsored question suggested under an answer. The answer to it is still written by Perplexity, not the advertiser.","howItWorks":"The brand pays to place a suggested question. Clicking it produces an organic-style answer. Perplexity states the advertiser cannot edit the answer.","buying":"Direct sales, on a CPM basis, with a small set of launch partners.","regions":{"Global":"not-available","US":"live","EU":"not-available","UK":"not-available","India":"not-available","APAC":"not-available"},"evidence":"platform-stated","sourceLabel":"Perplexity: Why we're experimenting with advertising","sourceUrl":"https://www.perplexity.ai/hub/blog/why-we-re-experimenting-with-advertising","verifiedOn":"2026-09-12","version":"1.2","notes":"Inventory is small and sold directly. Public reporting on results is thin."},{"slug":"microsoft-copilot-ads","platform":"Microsoft","format":"Ads in Copilot","summary":"Sponsored placements inside Copilot answers, including richer formats such as showroom-style product ads.","howItWorks":"Microsoft Advertising campaigns can serve inside Copilot responses. Microsoft picks eligible ads from existing Search and Shopping campaigns.","buying":"Microsoft Advertising. Reporting separates Copilot placements only in part.","regions":{"Global":"live","US":"live","EU":"live","UK":"live","India":"live","APAC":"live"},"evidence":"platform-stated","sourceLabel":"Microsoft Advertising blog","sourceUrl":"https://about.ads.microsoft.com/en/blog","verifiedOn":"2026-09-10","version":"1.0","notes":"Microsoft has served ads in Bing chat surfaces since 2023. Newer formats are rolling out unevenly."},{"slug":"amazon-rufus-sponsored-prompts","platform":"Amazon","format":"Sponsored prompts in Rufus","summary":"Brand-sponsored suggested questions and answers inside Amazon's Rufus shopping assistant and on product pages.","howItWorks":"Amazon generates prompts from the advertiser's listing and campaign data. Shoppers who tap one get an answer that can feature the brand's products.","buying":"Amazon Ads, attached to Sponsored Products and Sponsored Brands campaigns.","regions":{"Global":"not-available","US":"live","EU":"not-available","UK":"announced","India":"announced","APAC":"not-available"},"evidence":"platform-stated","sourceLabel":"Amazon Ads news","sourceUrl":"https://advertising.amazon.com/library/news","verifiedOn":"2026-09-08","version":"1.0","notes":"Our own captures show the placements mostly on comparison-style questions. That pattern is observed, not stated."},{"slug":"chatgpt-ads","platform":"OpenAI","format":"Ads in ChatGPT","summary":"Clearly labelled sponsored units shown below ChatGPT answers for some free and lower-tier users.","howItWorks":"OpenAI states ads are kept separate from the answer and do not change what ChatGPT says. Targeting uses the conversation topic.","buying":"Limited testing with selected advertisers. No self-serve buying yet.","regions":{"Global":"not-available","US":"announced","EU":"not-available","UK":"not-available","India":"not-available","APAC":"not-available"},"evidence":"platform-stated","sourceLabel":"OpenAI news","sourceUrl":"https://openai.com/news/","verifiedOn":"2026-09-15","version":"0.9","notes":"We mark this as announced until we can capture it reliably ourselves."}]}