{"source":"https://answer.ad/lookup#glossary","terms":[{"term":"Answer advertising","slug":"answer-advertising","definition":"Paid placement inside, beside or after an answer written by an AI system, as opposed to a list of links.","evidence":"inferred"},{"term":"Answer engine","slug":"answer-engine","definition":"A product that replies to a question with a written answer rather than a ranked list. ChatGPT, Perplexity, Copilot, Rufus and Google AI Mode are examples.","evidence":"inferred"},{"term":"Sponsored follow-up","slug":"sponsored-follow-up","definition":"A paid suggested question under an answer. The platform, not the brand, writes the answer.","evidence":"platform-stated"},{"term":"Context hint","slug":"context-hint","definition":"A plain-language statement of who a product is for and when it fits. Written for a model to read, not a keyword list.","evidence":"inferred"},{"term":"Citation","slug":"citation","definition":"A brand or source named inside an AI answer. Can be organic or paid. The registry only tracks paid ones.","evidence":"observed"},{"term":"Feed readiness","slug":"feed-readiness","definition":"How well a product feed describes items in words a model can reason about: use cases, fit, exclusions, not just price and size.","evidence":"inferred"},{"term":"Scope","slug":"scope","definition":"The set of questions where your brand should appear, and just as important, where it should not.","evidence":"inferred"},{"term":"Stack","slug":"stack","definition":"The data, content and campaign setup that decide whether an answer engine can pick your brand at all.","evidence":"inferred"}]}